A publication on social media could increase the insurance premium

The photos and videos published on social media are becoming a fundamental source of information used by the insurers to determine the premium payable by the customers.

Based on algorithms, the insurance companies have now the ability to scrutinize the contents published by the policyholders. This activity allows an accurate tracking of the risk characteristics of each customer in all the insurance activities: life, health, motor, etc.

The practice, first initiated in the state of New York, guides the insurers through analysing their customers’ profiles on social media. Nevertheless, such an activity involves many risks such as: privacy invasion and a breach of the personal portrayal right…

On the other hand, social media fans are keen on bypassing the robots to protect their personal information.

Read also | New York insurers are entitled to access customer's privacy on social networks