Web Performance Barometer: Bancassurance companies top the list

Eskimoz, a digital marketing agency specializing in the banking and insurance sectors, has released its 2026 Web Performance Barometer.

The study analyzed over 10 000 of the most visited websites in France, across five sub-sectors: insurers, mutual insurance companies, bancassurance firms, brokers, and insurance aggregators.

According to the report, the insurance sector’s online visibility grew by 41% in 2025. Bancassurance led the ranking, generating 542 million visits in 2025. Crédit Agricole topped the list with 23% of visits, followed by La Banque Postale (17%) and Boursorama (16%).

Traditional insurers and mutual insurance companies collectively recorded 160 million visits, driven primarily by MACIF, Matmut, AXA, and Allianz. Insurance aggregators generated 73 million visits in 2025.