Ageas to acquire Esure

Belgian insurance group Ageas has entered into an agreement with U.S. investment firm Bain Capital to acquire Esure, the UK-based digital personal lines insurer. The transaction is valued at 1.295 billion GBP (1.7 billion USD).

The acquisition will merge the operations of Ageas UK and Esure, giving rise to the third largest personal lines insurance platform in the UK.

With this move, Ageas aims to strengthen its presence in Europe, particularly in the UK market.

Pending regulatory approval, the deal is expected to close in the second half of 2025.