Saham sets foot in Saudi Arabia

Saham continues to deploy its strategy. After the acquisition of the Nigerian Unitrust and the Rwandan CORAR in 2014, the Moroccan giant announced the takeover of Saudi broker Elite Assurance.

Saudi Arabia is the second Arab market in terms of premiums, experiencing strong expansion mainly in the motor and health classes of business. Many private players have emerged but the penetration rate remains low, stagnating at 1% of GDP.