SCR: new logo, new visual identity

The Société Centrale de Réassurance (SCR) unveils its new logo represented by the three letters S, C and R.

The shape and colours of the logo are inspired by those of the parent company, Caisse de Dépôt et de Gestion (CDG).

Grey expresses the solidity and seriousness of the group. Green marks the eco-responsible positioning of CDG and SCR, the colour also symbolises the star of the Moroccan flag.

The new visual identity marks a new stage in SCR's strategy.